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date: 26 September 2022

Fraser, Kenneth John Alexander free

Fraser, Kenneth John Alexander free

Born 22 Sept. 1929; s of Jack Sears Fraser and Marjorie Winifred (née Savery); m 1953, Kathleen Grace Booth (d 2013); two s one d

international marketing consultant


Thames Valley Grammar Sch., Twickenham; London School of Economics (BScEcon Hons)


Joined Erwin Wasey & Co. Ltd, 1953, then Lintas Ltd, 1958; Managing Director, Research Bureau Ltd, 1962; Unilever: Head of Marketing Analysis and Evaluation Group, 1965; Head of Marketing Division, 1976–79, 1981–89; Hd of Internat. Affairs, 1985–89; Hd of External Affairs, 1989–90; seconded to NEDO as Industrial Dir, 1979–81. Advr, European Assoc. of Branded Goods Manufacturers, 1991–93. Member: Consumer Protection Adv. Cttee, Dept of Prices and Consumer Protection, 1975; Management Bd, ADAS, MAFF, 1986–92; Chairman: CBI Marketing and Consumer Affairs Cttee, 1977; Internat. Chamber of Commerce Marketing Commn, 1978; Vice Chm., Advertising Assoc., 1981–90; Dir, Direct Mail Services Standards Bd, 1991–94. Mem., Advocacy Cttee, Nat. Children’s Home, 1987–95. FRSA 1980


walking, music, reading